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Local Services Ads setup and optimization for trades

Local Services Ads put your business at the top of Google for local searches, and you pay per lead instead of per click. Evergreen Ads helps you get set up, then keeps your budget and bids working.

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Free. 20 minutes. No obligation.

What a tracked lead looks like

  1. Someone searches"emergency plumber near me"
  2. They see your Local Services Ad at the topYour business name and reviews show above the regular results
  3. They call or message you from the adThe lead shows up in your Local Services account
  4. You book the jobWe use the lead data to tune your budget and bids

Whether Local Services Ads are available depends on your trade and where you work.

Where Local Services Ads go wrong

  • A profile that never gets finished

    Setup has several steps, and many businesses get stuck partway. Until it is finished, the ads do not run.

  • A budget nobody reviews

    Set once and left alone, a budget drifts away from the jobs you want.

  • No view across channels

    Local Services Ads and regular Google Ads both bring in leads. Reviewed separately, you cannot tell which is working.

What your free audit covers

A 20-minute call. We look at your account together.

  • Whether Local Services Ads are available for your trade and area
  • What your profile needs to go live
  • How your budget and bids compare with the jobs you want
  • How Local Services Ads and Google Ads can work together

Built for trades businesses that want to add Local Services Ads, or that already have a profile and want it set up better. Not sure whether it fits your trade? The audit covers that too.

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What you get with Evergreen

What is behind each option in your quote.

  • Google Ads

    Search campaigns that sit alongside your Local Services Ads, covering planned jobs and the searches Local Services Ads do not reach.

  • Local Services Ads

    Pay-per-lead ads at the top of local search results. We help you set up your profile, then manage and optimize your budget and bids. Availability depends on your trade and area, and we check on the call. It's an add-on to Google Ads.

  • Meta ads

    Facebook and Instagram campaigns built around your offers and service area, for work that sells on how it looks or on a special offer.

  • Call and form tracking

    Calls and forms from your Google Ads and website are tied to the ad that caused them, so you can compare them with the leads from Local Services Ads.

  • Monthly report in plain English

    What you spent, how many calls and forms it produced, what we changed and what we're doing next.

How it starts

  1. Book your free audit.
  2. We look at your account and your tracking.
  3. We build, launch and report back.

How we set up and optimize Local Services Ads

Two jobs. Get you live, then keep the budget and bids doing what you want.

  • Profile setup

    We help you through the setup, from your business details and service areas to the job types you want, so you know what to prepare and what to expect.

  • Budget and bids

    We set a starting budget and bids, and adjust them as lead data comes in, so spend follows the jobs you want.

  • Ongoing optimization

    Each month we look at the leads your ads brought in, and adjust budget, bids, hours and service areas to match.

  • Working with Google Ads

    Local Services Ads work best next to search ads, not instead of them. We look at both together, so you see which is bringing in booked jobs.

Setup, step by step

We start on the audit call. Then we go through your profile with you, help you submit it, and set your budget and bids once Google approves your profile.

Local Services Ads and Google Ads together

Local Services Ads suit urgent searches like a leak or an outage. Google Ads covers the rest, including planned jobs and people comparing companies. Running both gives you more ways to be found.

Get your quote

Answer a few questions about the ads you run and the help you need. You get three options with exact prices.

Questions

Is the audit really free?

Yes. No strings.

What are Local Services Ads and Google Guaranteed?

Local Services Ads are Google ads that show at the top of local search results, where you pay per lead instead of per click. The Google Guaranteed badge is part of how Google labels some businesses in those ads. What shows up depends on your trade and area.

Can my trade use Local Services Ads?

It depends on your trade and where you work, and Google decides. We check on the audit call, before you spend anything.

What do you do for me?

I help you set up your profile, then manage and optimize your budget and bids. Each month I review how your leads and spend are doing, and adjust.

Do you handle my calls, follow-up and lead disputes?

No. Answering and following up on your leads, and disputing leads in your Google account, stay with you. I focus on setup and keeping your budget and bids working.

Is there a contract?

6 months minimum, then month to month. After that, cancel with 30 days' notice.

Who runs my account?

I do. I manage every account myself, and nothing changes without my say-so.

Do I own my ad account?

Yes. The account stays in your name, and your ad budget is paid straight to Google or Meta.

Who runs your account

Evergreen Ads is the paid ads side of Evergreen Creative Co., a small marketing agency in the Fraser Valley, British Columbia. I run every account myself, so the person you talk to is the person making the changes.

We work with trades businesses across North America and Europe.

Other trades we work with

Get your free audit

Tell us your city and roughly what you spend on ads now. We'll tell you if we can help, and if we can't, we'll say so.

Pick a time

Free. 20 minutes. No obligation.

Prefer to send a message instead?

We only use this to reply to you.

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Sample monthly report

September 2026

A trades company in British Columbia. Google Ads.

This is a sample with example numbers for a fictional company. It shows the layout and the kind of detail you get each month. It is not a client's results. Amounts are in Canadian dollars.

The short version

You spent $1,446.52 on Google Ads in September. It produced 38 calls and form fills, and 17 of them became booked jobs. That is $85.09 of ad spend per booked job, down from $107.95 in August.

Service and repair searches brought the most leads at 36.96 each. Install and replacement searches cost more per lead, 63.14, because those are larger jobs. 72.10 went to searches that were never going to book, and we blocked them.

The numbers

 SeptemberAugust
Ad spend$1,446.52$1,511.37
Clicks268318
Calls and form fills3834
Booked jobs1714
Cost per call or form$38.07$44.45
Cost per booked job$85.09$107.95

Booked jobs come from your own records, matched to the ad click that started them.

Where the money went

Service and repair searches

$702.18

99 clicks

19 calls and forms, 8 booked jobs. $36.96 per lead.

Install and replacement searches

$631.44

62 clicks

10 calls and forms, 4 booked jobs. $63.14 per lead.

People searching your company name

$112.90

107 clicks

9 calls and forms, 5 booked jobs. $12.54 per lead.

Searches that cost money and brought nothing

Four searches from people who were never going to hire you cost $72.10 in September.

SearchClicksSpent
diy home repair3$24.85
trades jobs near me2$19.70
apprenticeship near me2$16.35
free quote template1$11.20
Total8$72.10

What we changed

  • Sept 9Sent August's 14 booked jobs back to Google, so it learns which clicks turn into work.
  • Sept 16Blocked 10 searches that do not fit, including the four above.
  • Sept 23Paused one install keyword that spent without producing a lead.

What we are doing next

  • Check in the October report whether the blocked searches stopped costing money.
  • Look at which install keywords bring clicks but no calls, and tighten them.
  • Keep sending booked jobs back to Google every month.

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