Evergreen Creative Co., back to top Get a free audit

Electrician marketing and Google Ads, built around booked jobs

Evergreen Ads is an electrician marketing and lead generation service. We manage Google Ads, Local Services Ads and Meta ads for electricians and electrical contractors, and track every call and form, so you know which ads brought in the service call and which brought in the panel upgrade.

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Free. 20 minutes. No obligation.

What a tracked lead looks like

  1. Someone searches"electrician near me"
  2. They see your ad and clickThe click is logged to that search
  3. They call or fill out your formThe call or form is tied to that ad
  4. The job gets bookedGoogle learns which leads were worth having

We set up tracking so you can see all four steps.

Where electrical ad money goes missing

  • Calls nobody can trace

    The phone rings. Nobody knows if it was Google.

  • Clicks from the wrong people

    DIYers, apprentices looking for work, and people hunting for wiring diagrams or parts.

  • Small jobs taking the big-job budget

    Without separate campaigns, a quick fixture swap can use the budget meant for a panel upgrade.

What your free audit covers

A 20-minute call. We look at your account together.

  • Which calls and forms are actually tracked
  • Search terms eating your budget, like DIY, wiring diagram and apprentice searches
  • Whether your ads separate service calls from bigger projects
  • What I'd change first

Built for electricians and electrical contractors that book jobs by phone or form: service calls, panel upgrades, rewiring, EV chargers and renovations. Not running ads yet? The audit works for that too.

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What you get with Evergreen

What is behind each option in your quote.

  • Google Ads

    Campaigns built around the jobs you want most, split by service calls and larger projects. Tight keywords, a long list of negative keywords, and location settings that match where your vans go.

  • Local Services Ads

    Pay-per-lead ads at the top of local search results. We help you set up your profile, then manage and optimize your budget and bids. Availability depends on your trade and area, and we check on the call. It's an add-on to Google Ads.

  • Meta ads

    Facebook and Instagram campaigns built around offers like panel inspections or EV charger installs, with a lead form or call setup so every lead is tracked.

  • Call and form tracking

    Every call and form fill is tied to the ad that caused it. Booked jobs get sent back to Google so it learns what a good lead looks like.

  • Monthly report in plain English

    What you spent, how many calls and forms it produced, what we changed and what we're doing next.

How it starts

  1. Book your free audit.
  2. We look at your account and your tracking.
  3. We build, launch and report back.

How we build electrical campaigns

A tripping breaker and a full rewire are different customers with different budgets. We keep them apart, so each one gets its own message and tracking.

  • Service calls and repairs

    Outages, tripping breakers, flickering lights and outlets that stopped working. Urgent searches, so the ads lead with fast response and a number that is easy to tap.

  • Panel upgrades and rewiring

    Panel upgrades, rewiring and knob-and-tube replacement. Bigger jobs with longer decisions, so they get their own budget and a message about the work and safety, not price alone.

  • EV chargers and new installs

    EV charger installs, hot tubs and new circuits. People research these first, so the ad and the page answer questions before they call.

  • Renovation and commercial

    If you take renovation or commercial work, it gets its own campaign so it never competes with home service calls for budget.

Searches we block, so you do not pay for them

DIY and how-to searches, wiring diagrams and parts, electrician job and apprenticeship searches, and anywhere you do not work.

When electrical demand moves

Electrical work moves with outages, renovations and new builds more than with the weather. We watch your calls month to month and shift budget toward the jobs you want more of.

Get your quote

Answer a few questions about the ads you run and the help you need. You get three options with exact prices.

Questions

Is the audit really free?

Yes. No strings.

Do you guarantee leads?

No, and be wary of anyone who does. What you get is tracking on every call and form, so you can see exactly what your ad spend produced.

How do electricians get more leads online?

Show up for the searches people make when something stops working and for bigger jobs like panel upgrades, keep those in separate campaigns, and track every call and form.

Can you separate service calls from larger projects?

Yes. Service calls and projects like panel upgrades run as separate campaigns, so each has its own budget and results, and you can push the work you want more of.

Can my licence and credentials go in the ads?

Yes. We only claim what you can back up. If you want your licence, safety record or certifications in the ads, we add them.

Is there a contract?

6 months minimum, then month to month. After that, cancel with 30 days' notice.

Who runs my account?

I do. I manage every account myself, and nothing changes without my say-so.

Do I own my ad account?

Yes. The account stays in your name, and your ad budget is paid straight to Google or Meta.

What are Local Services Ads?

Ads at the top of local search results where you pay per lead instead of per click. Whether they're available depends on your trade and where you work, and we check that on the call.

Who runs your account

Evergreen Ads is the paid ads side of Evergreen Creative Co., a small marketing agency in the Fraser Valley, British Columbia. I run every account myself, so the person you talk to is the person making the changes.

We work with trades businesses across North America and Europe.

Other trades we work with

Get your free audit

Tell us your city and roughly what you spend on ads now. We'll tell you if we can help, and if we can't, we'll say so.

Pick a time

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Prefer to send a message instead?

We only use this to reply to you.

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Sample monthly report

September 2026

An electrical company in British Columbia. Google Ads.

This is a sample with example numbers for a fictional company. It shows the layout and the kind of detail you get each month. It is not a client's results. Amounts are in Canadian dollars.

The short version

You spent $1,414.40 on Google Ads in September. It produced 42 calls and form fills, and 19 of them became booked jobs. That is $74.44 of ad spend per booked job, down from $106.83 in August.

Service call searches brought the most leads at 31.31 each. Panel upgrade and rewiring searches cost more per lead, 66.82, because those are larger jobs. 72.75 went to searches that were never going to book, and we blocked them.

The numbers

 SeptemberAugust
Ad spend$1,414.40$1,388.75
Clicks297309
Calls and form fills4234
Booked jobs1913
Cost per call or form$33.68$40.85
Cost per booked job$74.44$106.83

Booked jobs come from your own records, matched to the ad click that started them.

Where the money went

Service call searches

$688.90

109 clicks

22 calls and forms, 10 booked jobs. $31.31 per lead.

Panel upgrade and rewiring searches

$601.35

58 clicks

9 calls and forms, 3 booked jobs. $66.82 per lead.

People searching your company name

$124.15

130 clicks

11 calls and forms, 6 booked jobs. $11.29 per lead.

Searches that cost money and brought nothing

Four searches from people who were never going to hire you cost $72.75 in September.

SearchClicksSpent
diy outlet wiring3$25.80
electrician apprenticeship2$20.40
wiring diagram2$15.65
free electrical parts1$10.90
Total8$72.75

What we changed

  • Sept 9Sent August's 13 booked jobs back to Google, so it learns which clicks turn into work.
  • Sept 16Blocked 9 searches that do not fit, including the four above.
  • Sept 23Paused one rewiring keyword that spent without producing a lead.

What we are doing next

  • Check in the October report whether the blocked searches stopped costing money.
  • Look at which rewiring keywords bring clicks but no calls, and tighten them.
  • Keep sending booked jobs back to Google every month.

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