Plumber marketing and Google Ads, built around booked jobs
Evergreen Ads is a plumber marketing and advertising service. We manage Google Ads, Local Services Ads and Meta ads for plumbing companies, and track every call and form, so you know which ads brought in the burst pipe and which brought in a window shopper.
Free. 20 minutes. No obligation.
What a tracked lead looks like
- Someone searches"emergency plumber near me"
- They see your ad and clickThe click is logged to that search
- They call or fill out your formThe call or form is tied to that ad
- The job gets bookedGoogle learns which leads were worth having
We set up tracking so you can see all four steps.
Where plumbing ad money goes missing
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Emergency calls nobody answers
A burst pipe does not wait for a callback. If the call rings out after hours, that lead goes to the next plumber on the page.
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Clicks from DIYers
People searching how to fix a dripping tap or what a part costs are not hiring anyone.
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Reports nobody reads
The numbers look fine. The phone stays quiet.
What your free audit covers
A 20-minute call. We look at your account together.
- Which calls and forms are actually tracked, including after-hours calls
- Search terms eating your budget, like DIY and parts searches
- Whether your ads reach only the areas your vans can get to
- What I'd change first
Built for plumbing companies that book jobs by phone or form: emergency repairs, drain cleaning, water heaters, new installs and renovations. Not running ads yet? The audit works for that too.
Book my free auditWhat you get with Evergreen
What is behind each option in your quote.
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Google Ads
Campaigns built around the jobs you want most, split by job type. Tight keywords, a long list of negative keywords, and location settings that match where your vans go.
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Local Services Ads
Pay-per-lead ads at the top of local search results, which suit urgent searches like a leak or a blocked drain. We help you set up your profile, then manage and optimize your budget and bids. Availability depends on your trade and area, and we check on the call. It's an add-on to Google Ads.
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Meta ads
Facebook and Instagram campaigns built around your offers and service area, like water heater checks or drain cleaning specials, with a lead form or call setup so every lead is tracked.
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Call and form tracking
Every call and form fill is tied to the ad that caused it, including calls that come in after hours. Booked jobs get sent back to Google so it learns what a good lead looks like.
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Monthly report in plain English
What you spent, how many calls and forms it produced, what we changed and what we're doing next.
How it starts
- Book your free audit.
- We look at your account and your tracking.
- We build, launch and report back.
How we build plumbing campaigns
Plumbing searches cover very different kinds of jobs. We keep them apart, so each one gets its own budget, message and tracking.
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Emergency and repair
Burst pipes, leaks, blocked drains and no hot water. These searchers want someone now, so the ads lead with fast response and a number that is easy to tap.
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Drain and sewer work
Drain cleaning, camera inspections and sewer lines. These get their own keywords, so a small clog call does not take the budget meant for bigger jobs.
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Water heaters and fixtures
Replacements and installs. People compare before they call, so the ad speaks to the exact job and the page makes booking simple.
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Renovation and repiping
Bathroom and kitchen plumbing, repipes and new builds. Slower decisions, bigger jobs, and often a form fill before a phone call.
Searches we block, so you do not pay for them
How-to and DIY searches, part prices, plumbing school and apprenticeship searches, job listings, and anywhere you do not work.
When plumbing demand moves
Cold snaps bring frozen and burst pipes. Other months lean toward water heater swaps and renovation work. We watch your calls month to month and move budget toward the jobs you want more of.
Get your quote
Answer a few questions about the ads you run and the help you need. You get three options with exact prices.
Questions
Is the audit really free?
Yes. No strings.
Do you guarantee leads?
No, and be wary of anyone who does. What you get is tracking on every call and form, so you can see exactly what your ad spend produced.
How do plumbers get more leads from Google?
Mostly by showing up when someone searches for a plumber, then making it easy to call or book. That means ads split by job type, tracking on every call and form, and blocking searches that never turn into work.
Can you run ads only for the plumbing jobs I want?
Yes. Campaigns are split by job type, so you can push drain and sewer work, skip the small jobs you do not want, and change the mix whenever your schedule changes.
What about emergency calls after hours?
Ads can run on a schedule that matches when someone picks up. If you want after-hours work, we make sure those calls are tracked and the number is easy to tap. If you do not, the ads pause.
Is there a contract?
6 months minimum, then month to month. After that, cancel with 30 days' notice.
Who runs my account?
I do. I manage every account myself, and nothing changes without my say-so.
Do I own my ad account?
Yes. The account stays in your name, and your ad budget is paid straight to Google or Meta.
What are Local Services Ads?
Ads at the top of local search results where you pay per lead instead of per click. Whether they're available depends on your trade and where you work, and we check that on the call.
Who runs your account
Evergreen Ads is the paid ads side of Evergreen Creative Co., a small marketing agency in the Fraser Valley, British Columbia. I run every account myself, so the person you talk to is the person making the changes.
We work with trades businesses across North America and Europe.
Other trades we work with
- Google Ads for hvac companies
- Google Ads for roofers
- Google Ads for electricians
- Google Ads for contractors
- Google Ads for other trades
- Local Services Ads (Google Guaranteed) setup
- Google Ads for landscapers
- Google Ads for pest control companies
- Google Ads for tree services
- Google Ads for garage door companies
- Evergreen Ads home
Get your free audit
Tell us your city and roughly what you spend on ads now. We'll tell you if we can help, and if we can't, we'll say so.
Pick a timeFree. 20 minutes. No obligation.