HVAC marketing and lead generation, built around booked jobs
Evergreen Ads is an HVAC marketing agency. We manage Google Ads, Local Services Ads and Meta ads for HVAC companies, and track every call and form, so you know which ads brought in the furnace repair and which brought in a replacement quote.
Free. 20 minutes. No obligation.
What a tracked lead looks like
- Someone searches"furnace repair near me"
- They see your ad and clickThe click is logged to that search
- They call or fill out your formThe call or form is tied to that ad
- The job gets bookedGoogle learns which leads were worth having
We set up tracking so you can see all four steps.
Where HVAC ad money goes missing
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Peak-season calls nobody can trace
The phone is ringing in a cold snap. Nobody knows if it was Google.
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Clicks from the wrong people
Job seekers, HVAC students, and people hunting for a free manual or a part.
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Budget spent in the wrong season
Furnace ads running in July and AC ads in January. The money goes out when nobody is searching.
What your free audit covers
A 20-minute call. We look at your account together.
- Which calls and forms are actually tracked
- Search terms eating your budget, like jobs, school and manual searches
- Whether furnace and AC campaigns are split, so each season gets its own budget
- What I'd change first
Built for HVAC companies that book jobs by phone or form: repairs, maintenance plans, furnace and AC replacements, and new installs. Not running ads yet? The audit works for that too.
Book my free auditWhat you get with Evergreen
What is behind each option in your quote.
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Google Ads
Campaigns built around the jobs you want most, split by season and job type. Tight keywords, a long list of negative keywords, and location settings that match where your trucks go.
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Local Services Ads
Pay-per-lead ads at the top of local search results. We help you set up your profile, then manage and optimize your budget and bids. Availability depends on your trade and area, and we check on the call. It's an add-on to Google Ads.
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Meta ads
Facebook and Instagram campaigns built around seasonal offers like tune-ups and maintenance plans, with a lead form or call setup so every lead is tracked.
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Call and form tracking
Every call and form fill is tied to the ad that caused it. Booked jobs get sent back to Google so it learns what a good lead looks like.
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Monthly report in plain English
What you spent, how many calls and forms it produced, what we changed and what we're doing next.
How it starts
- Book your free audit.
- We look at your account and your tracking.
- We build, launch and report back.
How we build HVAC campaigns
Heating and cooling are two different businesses on the calendar. We keep furnace and AC work apart, along with repairs and replacements, so each one gets its own budget, message and tracking.
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Repair and emergency
No heat, no cooling, a furnace that will not start. Urgent searches, so the ads lead with fast response and a number that is easy to tap.
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Replacement and installs
Furnace, AC and heat pump replacements. Bigger jobs with longer decisions, so they get their own budget and a message built around the quote.
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Maintenance and tune-ups
Tune-up and maintenance plan offers. A steady way to fill the schedule between peaks.
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Commercial and new builds
If you take light commercial or new-build work, it gets its own campaign so it never shares a budget with home repair.
Searches we block, so you do not pay for them
Job searches, HVAC school and training, free manuals and DIY repair searches, part prices, and anywhere you do not work.
When HVAC demand moves
Heating and cooling demand swing with the weather. Furnace and AC run as separate campaigns, so budget follows the season instead of running evenly all year.
Get your quote
Answer a few questions about the ads you run and the help you need. You get three options with exact prices.
Questions
Is the audit really free?
Yes. No strings.
Do you guarantee leads?
No, and be wary of anyone who does. What you get is tracking on every call and form, so you can see exactly what your ad spend produced.
How do I get more HVAC leads?
Show up for the searches people make when a furnace or AC fails, keep furnace and AC campaigns separate so budget follows the season, and track every call and form so you know which ads worked.
Can you shift budget between heating and cooling?
Yes. Furnace and AC run as separate campaigns, so we can raise one and lower the other as the weather turns.
Can you promote maintenance plans, not just repairs?
Yes. Maintenance and tune-up offers get their own campaign, so they are measured on their own and never hide behind repair calls.
Is there a contract?
6 months minimum, then month to month. After that, cancel with 30 days' notice.
Who runs my account?
I do. I manage every account myself, and nothing changes without my say-so.
Do I own my ad account?
Yes. The account stays in your name, and your ad budget is paid straight to Google or Meta.
What are Local Services Ads?
Ads at the top of local search results where you pay per lead instead of per click. Whether they're available depends on your trade and where you work, and we check that on the call.
Who runs your account
Evergreen Ads is the paid ads side of Evergreen Creative Co., a small marketing agency in the Fraser Valley, British Columbia. I run every account myself, so the person you talk to is the person making the changes.
We work with trades businesses across North America and Europe.
Other trades we work with
- Google Ads for plumbers
- Google Ads for roofers
- Google Ads for electricians
- Google Ads for contractors
- Google Ads for other trades
- Local Services Ads (Google Guaranteed) setup
- Google Ads for landscapers
- Google Ads for pest control companies
- Google Ads for tree services
- Google Ads for garage door companies
- Evergreen Ads home
Get your free audit
Tell us your city and roughly what you spend on ads now. We'll tell you if we can help, and if we can't, we'll say so.
Pick a timeFree. 20 minutes. No obligation.